With multiple-choice questions, you are giving respondents different options they can choose from.

This type of survey question is the most popular one. That said, it can be tough to analyse the results of such questions – even if participants are giving similar answers, it takes time to segment users into groups. Open-ended questions give respondents the option to answer with their own words.įor this reason, this type of question is great if you want to gather insights from your respondents and want to get more meaningful answers. The answers to this type of question are easy to analyse, as respondents can be segmented into the different answers they have given.

These questions can be answered with one word, like “yes” or “no” or can include a list of answer options that survey participants can choose from. Here we will look at the different types of survey questions to help you create the perfect combination for you. When you are sure of the type of information you are looking for, then it is going to be easier for you to choose the types of survey questions. Use question logic so that only those who are unhappy skip to a question asking for improvement suggestions.It is good practice to focus on the answers you would like to collect from your survey. For example, let’s say you want to ask how much your patron enjoyed your restaurant, but you only want more details if they were unhappy with something.

Keep it logical. Add skip logic to save your survey takers some time.

If a question asks how quick your waiter was and the answers range from “extremely quick” to “moderately quick,” respondents who think the waiter was slow won’t know what answer to choose.

Keep it inclusive. Scales should span the entire range of responses.

This can be tricky when using word labels instead of numbers, so make sure you know what your words mean.

Keep it continuous. Response options in a scale should be equally spaced from each other.

Our methodologists recommend five scale points for a unipolar scale, and seven scale points if you need to use a bipolar scale. If you provide more than seven response choices, people are likely to start picking an answer randomly, which can make your data meaningless. How many options should you give people? Respondents have difficulty defining their point of view on a scale greater than seven.

Keep it odd. Scales with an odd number of values will have a midpoint.

Keep it labeled. Numbered scales that only use numbers instead of words as response options may give survey respondents trouble, since they might not know which end of the range is positive or negative.

Creating a likert scale survey in word